United Way Partnership with the NFL
Title
United Way Partnership with the NFL
Subject
Description
"The miracle is this - the more we share, the more we have." - Leonard Nimoy
In 1887, a Denver woman, a priest, two ministers and a rabbi recognized the need for cooperative action to address their city’s welfare problems. Frances Wisebart Jacobs, the Rev. Myron W. Reed, Msgr. William J.O’Ryan, Dean H. Martyn Hart and Rabbi William S. Friedman put their heads together to plan the first united campaign for ten health and welfare agencies. They created an organization to serve as an agent to collect funds for local charities, as well as to coordinate relief services, counsel and refer clients to cooperating agencies, and make emergency assistance grants in cases which could not be referred. That year, Denver raised $21,700 and created a movement that would spread throughout the country to become the United Way. Over 118 years later, United Way is still focused on mobilizing the caring power of communities and making a difference in people’s lives.
1973: The NFL and the United Way establish their partnership to increase public awareness of social service issues facing the country. In addition to public service announcements in which volunteer NFL players, coaches and owners appear, NFL players support their local United ways through personal appearances, special programs, and sitting on United Way governing boards.
1974: United Ways raised $1,038,995,000 in America and Canada — the first time in history that an annual campaign of a single organization raised more than $1 billion. United Ways undertook with the National Football League (NFL) the largest public-service campaign in the nation's history; a major part of that campaign was Great Moments, the televised United Way/NFL public-service announcements.
In 1887, a Denver woman, a priest, two ministers and a rabbi recognized the need for cooperative action to address their city’s welfare problems. Frances Wisebart Jacobs, the Rev. Myron W. Reed, Msgr. William J.O’Ryan, Dean H. Martyn Hart and Rabbi William S. Friedman put their heads together to plan the first united campaign for ten health and welfare agencies. They created an organization to serve as an agent to collect funds for local charities, as well as to coordinate relief services, counsel and refer clients to cooperating agencies, and make emergency assistance grants in cases which could not be referred. That year, Denver raised $21,700 and created a movement that would spread throughout the country to become the United Way. Over 118 years later, United Way is still focused on mobilizing the caring power of communities and making a difference in people’s lives.
1973: The NFL and the United Way establish their partnership to increase public awareness of social service issues facing the country. In addition to public service announcements in which volunteer NFL players, coaches and owners appear, NFL players support their local United ways through personal appearances, special programs, and sitting on United Way governing boards.
1974: United Ways raised $1,038,995,000 in America and Canada — the first time in history that an annual campaign of a single organization raised more than $1 billion. United Ways undertook with the National Football League (NFL) the largest public-service campaign in the nation's history; a major part of that campaign was Great Moments, the televised United Way/NFL public-service announcements.
Creator
United Way
Date
Various
Source
The Sentinel and NFL
Relation
Rights
United Way
Publisher
United Way
Contributor
United Way
Format
Photograph
Language
English
Type
Organization
Identifier
Philanthropy
Coverage
Nationwide
Files
Collection
Reference
United Way, United Way Partnership with the NFL, United Way, Various
Cite As
United Way, “United Way Partnership with the NFL,” Virtual Museum of Public Service, accessed April 20, 2024, https://vmps.omeka.net/items/show/66.