United Way Partnership with the NFL

Title

United Way Partnership with the NFL

Description

"The miracle is this - the more we share, the more we have." - Leonard Nimoy

In 1887, a Denver woman, a priest, two ministers and a rabbi recognized the need for cooperative action to address their city’s welfare problems. Frances Wisebart Jacobs, the Rev. Myron W. Reed, Msgr. William J.O’Ryan, Dean H. Martyn Hart and Rabbi William S. Friedman put their heads together to plan the first united campaign for ten health and welfare agencies. They created an organization to serve as an agent to collect funds for local charities, as well as to coordinate relief services, counsel and refer clients to cooperating agencies, and make emergency assistance grants in cases which could not be referred. That year, Denver raised $21,700 and created a movement that would spread throughout the country to become the United Way. Over 118 years later, United Way is still focused on mobilizing the caring power of communities and making a difference in people’s lives.

1973: The NFL and the United Way establish their partnership to increase public awareness of social service issues facing the country. In addition to public service announcements in which volunteer NFL players, coaches and owners appear, NFL players support their local United ways through personal appearances, special programs, and sitting on United Way governing boards.

1974: United Ways raised $1,038,995,000 in America and Canada — the first time in history that an annual campaign of a single organization raised more than $1 billion. United Ways undertook with the National Football League (NFL) the largest public-service campaign in the nation's history; a major part of that campaign was Great Moments, the televised United Way/NFL public-service announcements.

Creator

United Way

Date

Various

Source

The Sentinel and NFL

Relation

Rights

United Way

Publisher

United Way

Contributor

United Way

Format

Photograph

Language

English

Type

Organization

Identifier

Philanthropy

Coverage

Nationwide

Files

unitedwayhistory.jpg
unitedwaynfl.jpg

Collection

Reference

United Way, United Way Partnership with the NFL, United Way, Various

Cite As

United Way, “United Way Partnership with the NFL,” Virtual Museum of Public Service, accessed August 20, 2022, https://vmps.omeka.net/items/show/66.