Smokey Says - Hold 'Til It's Cold… Prevent Forest Fires

Title

Smokey Says - Hold 'Til It's Cold… Prevent Forest Fires

Description

Smokey the Bear PSA

Since 1944, Smokey the Bear has educated generations on the importance of forest/wildfire prevention, and the PSA campaign is the longest running in the United States. The original slogan was “Smokey Says - Care Will Prevent 9 out of 10 Forest Fires,” but was later changed to “Remember... Only YOU Can Prevent Forest Fires” in 1947. The current slogan, “Only You Can Prevent Wildfires” was implemented in 2001, in response to fires occurring outside of the forest landscape.
 
As of 2000, this campaign has significantly reduced acreage lost from fires, from 22 million to 8.4 million.

Creator

U.S. Department of Agriculture, Forest Service

Date

1941-1945

Source

https://upload.wikimedia.org/wikipedia/commons/thumb/1/1b/SMOKEY_SAYS_-_HOLD_%60TIL_IT%27S_COLD..._PREVENT_FOREST_FIRES_-_NARA_-_515434.jpg/426px-SMOKEY_SAYS_-_HOLD_%60TIL_IT%27S_COLD..._PREVENT_FOREST_FIRES_-_NARA_-_515434.jpg

Rights

Sources: Wildfire Prevention. (n.d.). In Ad Council. Retrieved Oct 9, 2012, from http://bit.ly/vZbpxp

For further exploration please visit http://www.smokeybear.com/wildfires.asp and  http://bit.ly/Qd1VLv

Publisher

U.S. Department of Agriculture, Forest Service

Contributor

U.S. Department of Agriculture, Forest Service

Format

Medium: Poster

Language

English

Type

Campaign

Identifier

Smokey the Bear, PSA, Wildfire Prevention, Fire, Forest,Wildfires

Coverage

United States

Files

https://upload.wikimedia.org/wikipedia/commons/thumb/1/1b/SMOKEY_SAYS_-_HOLD_`TIL_IT'S_COLD..._PREVENT_FOREST_FIRES_-_NARA_-_515434.jpg/426px-SMOKEY_SAYS_-_HOLD_`TIL_IT'S_COLD..._PREVENT_FOREST_FIRES_-_NARA_-_515434.jpg

Reference

U.S. Department of Agriculture, Forest Service, Smokey Says - Hold 'Til It's Cold… Prevent Forest Fires, U.S. Department of Agriculture, Forest Service, 1941-1945

Cite As

U.S. Department of Agriculture, Forest Service, “Smokey Says - Hold 'Til It's Cold… Prevent Forest Fires,” Virtual Museum of Public Service, accessed December 3, 2022, https://vmps.omeka.net/items/show/210.