We Can Do It!
Description
"An American propaganda poster from 1943 produced to inspire worker confidence.
In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company's War Production Coordinating Committee to create a series of posters for the war effort. One of these posters became the famous ""We Can Do It!"" image—an image that in later years would also be called ""Rosie the Riveter"", though it was never given this title during the war. Miller based his ""We Can Do It!"" poster on a United Press International wire service photograph taken of Ann Arbor, Michigan, factory worker Geraldine Hoff (later Doyle), who was 17 and briefly working as a metal-stamping machine operator. The intent of the poster was to keep production up by boosting morale, not to recruit more women workers."
In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company's War Production Coordinating Committee to create a series of posters for the war effort. One of these posters became the famous ""We Can Do It!"" image—an image that in later years would also be called ""Rosie the Riveter"", though it was never given this title during the war. Miller based his ""We Can Do It!"" poster on a United Press International wire service photograph taken of Ann Arbor, Michigan, factory worker Geraldine Hoff (later Doyle), who was 17 and briefly working as a metal-stamping machine operator. The intent of the poster was to keep production up by boosting morale, not to recruit more women workers."
Creator
J. Howard Miller
Date
1942
Source
https://upload.wikimedia.org/wikipedia/commons/thumb/d/df/We_Can_Do_It%21_NARA_535413_-_Restoration_2.jpg/800px-We_Can_Do_It%21_NARA_535413_-_Restoration_2.jpg
Rights
An American propaganda poster from 1943 produced to inspire worker confidence. Source: Rosie the Riveter. (2012, September 24). In Wikipedia, The Free Encyclopedia. Retrieved 19:46, October 4, 2012, from http://bit.ly/WqqXdk.
For Further Exploration Please Visit http://bit.ly/WqqXdk
For Further Exploration Please Visit http://bit.ly/WqqXdk
Publisher
National Museum of American History
Contributor
J. Howard Miller
Format
Medium: Poster.
Language
English
Type
Artwork
Identifier
Propaganda, Rosie the Riveter, War, Women
Coverage
United States
Files
Reference
J. Howard Miller, We Can Do It!, National Museum of American History, 1942
Cite As
J. Howard Miller, “We Can Do It!,” Virtual Museum of Public Service, accessed March 16, 2025, https://vmps.omeka.net/items/show/159.