In this poster, Wellbee cheerfully reminds the viewer to “be well” and “be clean” by washing his or her hands regularly, suggesting a clear connection between cleanliness and health.
WellBee was a loveable product of the Center for Disease Control, part of a widespread marketing campaign to promote public health. While initially established to promote the polio vaccine, he later encouraged cleanliness habits (like handwashing), fitness, and safety.